This goal of this project was to help build customer loyalty through a rewards program. Leveraging Mastercards existing network and Priceless Experiences program, we created an innovative feature set that helped reduce church through gamification.
In an effort to reduce churn and increase viewer engagement, we partnered with Mastercard to produce the TV Rewards application.
TV Rewards gamified tv watching by allowing viewers to earn loyalty points for watching and recommending premium content and advertisements.
Viewers can redeem points for premium content and Mastercard Priceless Experiences.